Saturday, May 23, 2020

Communication Technology Is An Intrinsic Part Of Our Lives

Technology has become an intrinsic part of our lives, we have become dependent on it. It can be said that we cannot survive without it. The electronics that the advancement in communication and network technology has provided us with has become a part of our bodies. The obvious effects of these advancements can surely be seen in our society today. Human relationships have changed quite a bit. The way people interact and behave was affected as well. Not only that but also the perception of human relations and feeling of intimacy has shifted or evolved from its pre-existing perception. Communication technology holds a special place in both Sherry Turkle’s and Adam Gopnik’s essays. In Sherry Turkle’s essay â€Å"Alone Together†, she discusses what technology does to us rather than what it does for us. In her previous books she discusses what computer does to us and how people use computer to forge false identities for their own pleasure. In â€Å"Alone Toget her†, she talks about how technology has taken both of these stories to a new level. In the Adam Gopnik’s essay â€Å"Bumping into Mr. Ravioli†, he offers a close look into a specific modern American lifestyle, the life and behaviors of the New Yorker. He also deeply analysis the different perceptions of busyness throughout history. Later into his essay, he argues how the advancements of communication technology has changed the face of the society. He discusses whether it has made the community a better and a more connected placeShow MoreRelatedHow Video Games Helps Improve The Lives Of Thousands Of People Around The World895 Words   |  4 Pagesthat help improve the lives of thousands of people around the world. One aspect of the challenge is to have really good solutions, but the biggest challenge (often ignored) is to ensure that solutions are accepted by the people who should benefit. This is to ensure that people change their behavior so that solutions are part of their daily lives. Behaviors, even rigid, can be modified if given information, it is remembered and acts accordingly. We need effective communication to inspire change. ThatRead MoreThe Curriculum Trends Paper1086 Words   |  5 PagesThe Curriculum Trends Paper Introduction Everything in life changes, change is inevitable. Change affects the way people live, the way they communicate with each other, and many other areas of the human life is affected by change. The educational process is not the exception to this rule. Because of this constant change, the curriculum has to change as well and will continue doing so. The purpose of this paper is to analyze how the curriculum will change in the future and what type of impacts willRead MoreIntroduction. Sns Is A Marketing And Public Relations Company1544 Words   |  7 Pagespublic relations services to clients globally. Our mission is to provide world leading strategies that will help create and maintain mutually beneficial relationships with individuals and organizations vital to their growth and development. It is therefore essential that the company provides an atmosphere of leadership, expertise and services that enhance the quality and effectiveness of client’s communications projects and progr ams. As such, an integral part of SNS achieving their goals centers on theRead MoreThe Positive Side Of Interpersonal Communication1126 Words   |  5 Pagesaddressing how we can be communicating in ways to enhance our quality of being human with others and in turn, hopefully allow other human beings to enhance their interaction with their world as well. I will discuss the areas in the first three chapters of the book â€Å"The Positive Side of Interpersonal Communication by Thomas J. Socha and Margaret J Pitts. This book is a collection of articles comprised by some of the best people within the communication field. The three chapters I will incorporate withinRead MoreAdvantages And Disadvantages Of 5g Technology1471 Words   |  6 Pages5G - CHALLENGES First, this vision points towards a significantly increased (in comparison to earlier generations) set of stakeholders that 5G needs to accommodate when providing communication solutions. Examples of stakeholders are:- †¢ Individual and communities of people. †¢ SMEs, corporations, not-for-profit and social organizations. †¢ Digital asset owners, such as public transport and utilities authorities and organisations. †¢ Vertical sectors like energy, health, manufacturing, robotics,Read MoreBullying in Social Networks1411 Words   |  6 PagesBullying in Social Networks Bullying in Social Networks â€Å"Technology, it seems has unleashed an ugliness in us.† (Pitts, 2010, p. 8A.) With all the technology around us, one would assume that it should be used for good. However, people today are using social networks such Facebook, Myspace, Twitter, Skype, Youtube and many more, not only as a way to keep in contact with people but as a way to attack people. Technology has evolved into this great thing where, one all can keep in touchRead MoreSustainability Disclosure of the Company Essay1039 Words   |  5 Pagessustainability information relates to our company’s operation. As the world’s largest provider of commercial explosives, blasting systems and blast based services, we care about people and the environment. We acknowledge our environmental, social and community obligations which contribute us to conduct our business in a sustainable manner. Orica’s commitment to Safety, Health and the Environment (SHE) is well recognised and our underlying progress in improving our SHE performance is good in manyRead MoreGlobalization Is Not Single But Plural1358 Words   |  6 PagesWhen you break down globalization of culture each part of this phase can be defined in a various ways. I would like to start with the several definitions of globalization. â€Å"Globalization is not single but plural. Spatially, it involves combinations of local, national, inter-national, transnational and macro-regional networks. Structurally, it involves combinations of economic, military, political/ geopolitical and ideological power networks.† (Mann) Anthony Giddens â€Å"globalization can be defined asRead MoreDeaf : Deaf And Deaf886 Words   |  4 Pagesuse American Sign Language (ASL) system as their mode of communication or see them writing â€Å"Deaf† instead of â€Å"deaf† to give reference to the universally-recognized culture of people who are deaf or hard of hearing. The Deaf Studies in the 20th century focused on the studies of sign languages and of Deaf culture (Bauman Murray, 2010). It was during the late part of the 20th century when sign languages and their practical use for communication of deaf students were formally studied. Many systems wereRead MoreRelationship Between Long Distance Relationships1588 Words   |  7 Pagesrelationships with others and that the quality of our lives depends on those relationships whether it is from friends or romantic partners. With the development of technology the evolution of long distance dating relationships are transforming. Long distance relationships used to primarily consist of handwritten letters with the occasional phone call in between. However, progression and advancements in technology have led to numerous means of new communication. The Internet created a new and unexpected

Tuesday, May 12, 2020

The Federation Internationale de Football Association (FIFA) - Marketing Strategy - Free Essay Example

Sample details Pages: 8 Words: 2294 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Level High school Did you like this example? Select an organisation of your choice and produce a report which analyses their current marketing strategies and make recommendations for improvements to their marketing strategy. Date authored: 05 th September, 2014. This report will note upon the marketing strategy of The Fà ©dà ©ration Internationale de Football Association (FIFA; the association based in Zurich was founded in 1904 and is governed by Swiss law the official website states â€Å"It has 209 member associations and its goal, is the constant improvement of football,† (FIFA, 2014) but do people recognise FIFAs goal through their marketing effort? FIFA shows involvement to other associations whose aims are similar to their own, for instance Kick It Out who describe their organisation as footballs equality and inclusion, this is done through campaigns on anti-discrimination in football. They work with football, educational and community sections and aim to reduce racism, homophobia and other discriminations within the sport, FIFAs partnership ties to their aim to improve the sport within an ethical Don’t waste time! Our writers will create an original "The Federation Internationale de Football Association (FIFA) Marketing Strategy" essay for you Create order spotlight. (Kick It Out, 2014) Recently the police and Crown Prosecution Service pledged to tackle ‘all forms of abuse in football, Morland Sanders went undercover to some football grounds and found â€Å"dispiriting findings [including] fans chanting deeply offensive racist abuse while nearby police officers do nothing.† (Whitelaw, P., 2014) FIFA may partner with such organisations to acquire the Halo Effect; Doyle (2011) defines this as â€Å"the perception of positive traits, qualities, or benefits of one entity influences (with positive bias) the perception – of another entity.† With this FIFA may seek positive equity from Kick It Outs perceptions. Recently FIFA received negative perceptions by publics due to their handling of the FIFA World Cup 2014, the host nation for the competition was Brazil whose economy was emerging from 2003, their share of global output increased by a percent point yearly until 2011. (Global Sherpa, 2014) In 2007 FIFA accepted Brazils bid to host the competition due to the strong economic climate they had, a year later a global recession would occur though Brazil, Russia, India, and China saw growth in economy, and these emerging economies have been dubbed the BRICs. The impact the BRICs would have upon global economy, was still questioned last year and whether that impact caused was permanent, Sharma, R (2013) believes the rise of the BRICs was rare stating â€Å"By 2007, with three – exceptions, every economy in the emerging world was growing, and more than 100 were growing faster than 5%. This kind of synchronised global boom had never happened before, and it is not likely to happen again.† And with â€Å"only 35 of 185 economies tracked – are developed; the rest have been ‘emerging forever. It is rare for emerging nations to sustain growth faster than 5% for even one decade.† Though Mahbubani, K (2013) argues that before 1820 China and India was the largest economies and believes â€Å"long term trajectory remains unchanged. Yes, there will be many short-term stumbles or strategic pauses.† FIFA could have improved their marketing effort in a number of ways; firstly they could have taken notice of the confusion within the economy at the time and taken a safer option by approving the bid of a developed nation. Secondly when the economy of Brazil steadied they could have offered more support towards Brazil, the number of partners FIFA boasts and their aim to progress football could they not provide Brazil with resources to help ease the job. Most importantly FIFA should have taken consideration of other stakeholders involved, with one stadium built with capacity of 42,000 used for four world cup fixtures, the local team who would use it after get average attendances of 1,000. ( Freeman, H. 2014) Social media marketing has received significant attention in the past few years. Critically discuss this technique. What makes a successful social media strategy? Within the past 10 years online communications have become increasingly vital for many companies, once marketers could control their communications, but with the rise of the internet consumers can easily make or break a brand, through social media. Singh Diamond (2012) defines social media as â€Å"content created and consumed by regular people for each other.† Marketers have shown growing interest upon this channel because they are popular; Facebook boasts near 1 billion users which is a large amount of traffic, this websites users are a part of a huge database which is ideal for the use of direct marketing. Databases are also available on YouTube, which is more popular than Cable TV, with people not using previously popular channels marketers must find another way to communicate with them. (Scott, 2013) This interest is now being acted upon by businesses so a company should use the tool their competitors do to ensure they do not face competitive disadvantage. Guerrilla marketing campaigns can use social media constructively, Levinson (1993) introduced this concept and believed such campaigns are characterised by low cost but extreme effect in building reputation by generating favourable consumer perceptions, such marketing is creative energetic, and flexible. Castronovo (2012) believes social media can aid guerrilla marketing as it is a free medium that can create a buzz and allows viral spread, this then â€Å"[increases] the relative exposure and effectiveness – compared to offline guerrilla venues alone.† Guerrilla marketing highlights how integrated marketing communications can be used effectively Clow Baack (2007, p.419) states marketers should â€Å"resist the temptation to create Web [content] that attempts to be everything to everyone.† In fact online communications need to reflect the offline; overall social media should be used for communicating elements of brand equity in a more social enigma relating to the target. ‘B2B branding and B2C branding are exactly the same Critically discuss this statement, do you agree? One brand that seeks business both B2B and B2C is Tesco, upon online communications they have to separate websites that targets the interest of both. Their main site (www.tesco.com) targets the consumers and supply links to the services sold to consumers, they also show their tagline â€Å"Every little helps† Though the branding remains similar upon the PLC site ( www.tescoplc.com) they have dropped the tagline and now they boast upon the companys achievements, current share price, and major shareholders. This differs from the product based approach upon the consumer site. In 2013, Tesco was involved with the horse-meat scandal, one of Tescos suppliers included horse meat within their products, and when this was found out consumers were outraged. Because of a fault in Tescos B2B business their brand was suddenly undesirable which produced negativity in their B2C branding. (BBC, 2014) If a B2B branding causes positive/negative perceptions to a business this could then show the same effect in B2C branding and vice-versa, for instance Innocent smoothies possess a large section of the smoothie market, Sainsburys acts as an ambassador for the brand and with Innocents ethical approach they may reap the halo effect, it may be more expensive than competitors but it still obtains high volumes of interest both B2B and B2C. Viral marketing is often cited as being a cheap and effective way of marketing a brand. What makes an effective viral marketing campaign? Perry Whitaker (2002) define viral marketing as â€Å"the voluntary spread of an electronic message from one consumer to one or many others, creating exponential and self-perpetuating growth in its exposure.† Though Kirby Marsden (2006) contradict the previous definition and believe viral marketing â€Å"describes any strategy that encourages individuals to pass on marketing offer to others,† the contradiction in the statements lies in whether the spread is voluntary or if it is implemented from a strategy. The spread of such marketing messages could be believed to be voluntary but can be adapted into a marketing strategy, Walter (2013) states â€Å"viral content cant be predicted – but brands and content producers can still learn from successful viral campaigns.† Looking at successful campaigns what can be implemented to another campaign to make it effective? To make a successful viral marketing campaign is to ensure consumer engagement with the brand, for instance 3s #DancePonyDance Campaign (Appendix 1) had users of Twitter ‘tweeting the amusing video, which many people shared it and thus the campaign became viral. Appendix 2 is the Doritos advertisement â€Å"Goat 4 Sale† Doritos ask people to create an advertisement for them and the winners advertisement is first aired during the Superbowl. The winner created the Goat 4 Sale ad, but with the amount of interested consumers, proves a lot of brand engagement. Appendix 3 was Doves campaign â€Å"Real Beauty Sketches† with majority of their target market being females they related to the market by having women draw pictures of themselves, that usually showed what they believed to be physical imperfections but when drawn by another person their beauty was accelerated, this campaign went viral because it understood a psychological belief of women and provided a positive insight, also the campaign was available in of languages so it could reach a larger audience. Finally Appendix 4 is a screenshot of the Walkers site during the â€Å"Do us a flavour† campaign, in which consumers provided walkers with flavours for their product, the most favourable by the company was then put to a public vote which decided which product they would provide more long-term. Evidence from successful viral marketing campaigns would provide the following recommendations to other campaigners who seek to become viral:  · Ask the consumer to engage with the brand on a different level whether this is as simple as social media engagement or more complex as creating a possible advertisement.  · Ensure the campaign does not stray from brand equity, using a fundamental of the campaigns brand will appeal to the correct audience for instance Dove is a beauty product, their campaign on beauty reflected this and thus spread.  · All target audience should understand the campaign, Dove ensured the video was available in an array of languages to target consumers worldwide. This attribute is also seen in 3s campaign which has the tagline ‘Silly stuff. It matters,† tying this with social media where consumers use the channel to socialise, humour may target them on this channel. Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? To understand the importance of the concept of culture for international marketers, primarily the concept must be defined. Culture is a set of control mechanisms that administrates peoples behaviour; culture is not a characteristic of the individual but rather bestows characteristics upon an audience. Culture perception from people ultimately corresponds from the socio-cultural environment which de Mooij (2010) believes â€Å"includes shared beliefs, attitudes, norms, roles, and values found among speakers of a particular language who live during the same historical period in a specific geographic region.† Overall one society may perceive one object in a different view than others, and understanding this will benefit a marketer. Kaynak, Herbig, (1998) states â€Å"Americans find it peculiar that the Chinese believe a dog is a delicacy, – while the Chinese find it peculiar that Americans – keep dogs as pets.† Therefore if a marketer who is used to a Chinese market should not market a dog as being a delicacy as it is far from the citizens perception of dogs. When conducting international marketing research Craig, Douglas, (2005) believes â€Å"secondary data [is] a key source of information – due to [its] ready availability, their low cost and their usefulness in providing background information relating to a specific country or industry.† Secondary sources are vast â€Å"ranging from print and CDROM to various Internet-based sources and web sites.† A PESTLE analysis is an effective yet simple tool used by marketers (Should the tool be expanded upon?) the circumstances of each area of the PESTLE may differ overseas which highlights the importance of analysing cultures when exploiting new geographical markets. If a PESTLE is used before exploiting new markets some issues may arise. Appendix Appendix 1 – 3 monkeys communications, (2014) Appendix 2 – Doritos, (2014) Appendix 3 – Dove, (2013) Appendix 4 – Bussey, (2009) References: 3 monkeys communications. (2014). Dance Pony Dance. Available: https://www.3-monkeys.co.uk/dance-pony-dance/. Last accessed 05/09/2014. BBC. (2014). Equine Cuisine. Available: https://www.bbc.co.uk/news/world-europe-21457188. Last accessed 05/09/2014. Bussey, N. (2009). Builders Breakfast wins Walkers Do us a flavour competition. Available: https://www.brandrepublic.com/news/903435/Builders-Breakfast-wins-Walkers-Do-us-flavour-competition/?DCMP=ILC-SEARCH. Last accessed 05/09/2014 Castronovo, C. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development and Competitiveness. 6 (1), 117 131. Clow, K.E. Baack, D. (2007). Integrated Advertising, Promotion, And Marketing Communications. New Jersey: Pearson Prentice Hall. 419 Craig, C.S. Douglas, S.P (2005). International Marketing Research. 3rd ed. Sussex: John Wiley Sons. de Mooij, M. (2010). Global Marketing and Advertising: Understanding Cultural Paradoxes. Californi a: SAGE publications. Doritos. (2014). Goat 4 Sale. Available: https://www.doritosgoat.com/. Last accessed 05/09/2014. Dove. (2013). Real Beauty Sketches. Available: https://realbeautysketches.dove.com/. Last accessed 05/09/2014 Doyle, C (2011). A Dictionary of Marketing. Oxford, UK: Oxford University Press. FIFA. (2014). The Organisation. Available: https://www.fifa.com/aboutfifa/organisation/index.html. Last accessed 05/09/2014. Freeman, H. (2014). How Brazils World Cup has sold its people short in the Amazon. Available: https://www.theguardian.com/football/blog/2014/jun/17/brazil-world-cup-people-amazon-fifa-manaus. Last accessed 05/09/2014. Kaynak, E. Herbig, P (1998). Handbook of Cross-Cultural Marketing. New York: The Haworth Press. Kick It Out. (2014). About. Available: https://www.kickitout.org/about/. Last accessed 05/09/2014. Kirby, J. Marsden, P. (2006). Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Burlington: Elsevier. Levinson, J. (1993). Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, Boston: Houghton Mifflin Company. Mahbubani, K (2013). The BRIC economies. Available: https://www.economist.com/debate/days/view/1001. Last accessed 05/09/2014. Perry, R. Whitaker, A. (2002). Viral Marketing In A Week. Essex: Hodder and Stoughton. Scott, M. (2013). 5 Surprising Social Media Statistics for 2013.Available: https://www.socialmediatoday.com/content/5-surprising-social-media-statistics-2013. Last accessed 05/09/2014 Sharma, R. (2013). The BRIC economies. Available: https://www.economist.com/debate/days/view/1001. Last accessed 05/09/2014. Singh, S., Diamond, S. (2012). Social Media Marketing for Dummies. New Jersey: Hoboken Whitelaw, P. (2014). Dispatches. Available: https://www.radiotimes.com/episode/cs9xvr/dispatchesundercover-hate-on-the-terraceschannel-4-dispatches. Last accessed 05/09/2014.

Wednesday, May 6, 2020

Ip Camera Free Essays

Basic – analog and digital Branded ones – Bosch, AXIS, Mobotix Biggest Taiwan brand Vivotek Check out AXIS and Mobotix trend in each country. Bosch is following up with AXIS and Mobotix. Bosch website is good in technical. We will write a custom essay sample on Ip Camera or any similar topic only for you Order Now Vivotek is good in hardware. Bosch and Airlive software are good. Analog camera has BNC connector (round connector). Can convert analog to digital? Yes is possible. Cost is 25 USD to 250USD. Can convert to BNC to RJ45 or even to Fibre. Lens affect the viewing angle from 4 MM, 6MM, 8MM, 16MM. Manufacturer is Sharp and Sony. Lens also got differentiate into CMOS and optical lens. Optical lens consume more bandwidth. AXIS has the best CMOS lens and they can make it closer to optical lens. MTBF- Mean time before failures. Our AP is 200,000HRS which is quite safe. Camera also have MTBF timing. Bosch have best datasheet. Digital cameras is using RJ45, LAN cable. Digital have both indoor and outdoor. DVR for analog have BNC connector. 16 holes. 1 hole 1 channel. DVR is for digital camera. DVR is mostly for soho use up to 16 channels or even 32 channels = 32 digital cameras. 1 camera 1 ip address. DVR – we have 1 setup box and 1 harddisk and few buttons for control. Older form of DVR is onsite recording. 2nd generation is with Lan cables so is going via IP. Can record offsite. PTZ cameras – Pan Tilt Zoom.. which the lens is optical. NVR – network video recording is like a NAS, up to dual CPU power with single GIGBABIT port for connecting high resolution cameras for processing. Can connect up to 254 cameras to 1 NVR (255 ip address for Class C subnet mask). Codec is required for converting the recording for onsite. H. 264 and MPEG file version. For future, people are doing bigger and larger and scalable NVR to increase the number of cameras. Raid is now up to 0 and 1. Next year will be raid 5 and raid 6. inside have 4 CPU inside 4U CPU rack with 2 harddisk with redundant power. Software – Questions to ask. 1) What is the FRAME per second? FPS. Recording for IP camera is 29FPS is good (for wired). Wireless camera is normally 3 to 5 FPS for viewing. Recording is still 29FPS for wireless. 2) Resolutions. 320 x 320, 480 x 320, 640 x 480, 1024 x 768 etc. higher resolution will consume higher bandwidth. For analog is defined as lines. Eg HD TV has 1080 lines. 3)CODEC file type. For night vision is based on lux. 0. 5 LUX is able to see already. 1 LUX – 40W of light bulbs. IP cameras do not take standard POE but it take POE+. AXIS – strong at indoor Mobotix – strong at outdoor Vivotek – Outdoor and indoor Bosch – Outdoor How to cite Ip Camera, Essay examples

Friday, May 1, 2020

Information Technology Market Success To Technology

Questions: 1. Identify the importance of wetware costs?2. Identify an organisation implementing an accounting information system?3. Discuss the relevance of wetware costs to the implementation in the organisation you have identified? Answers: Introduction The increase in the information and communication technology has changed the traditional world into digital. This transformation is termed as the information age. Due to rapid increase in the technology usage, the world is mostly focusing on the progress and development of the information technology. This information age is separated into three different periods one is the stage that mainly focuses on the hardware systems, the second is the stage that focuses on the software and third is the wetware cost organization. This paper emphasizes on the significance of wetware cost and its impact on the organization. 1. Significance Of Wetware Cost For more value added services, the organization must transform its present knowledge base in to upgraded version focusing on the existing activities and the ideas. There exist three different categories of organization human resource, intangible assets and the tangible assets (Quarta, 2009). According to Silicon Valley the resources of a company are the wetware, software and hardware (Abeles, 2009). Here, the wetware can be defined as the brainpower of an employee. It is said to be private property of the employees that can be carried or transformed to different organizations. Thus based on the definition, the wetware cost can be defined as an indirect cost that is needed to make the users knowledgeable about the utilization of hardware and software. However, it is to be noted that this wetware has to be controlled properly, or else it might control the achievement decisions of IT industry. 2. Implementing Accounting Informational System Within Companies Hawaiian Telcom is one of the most reputed companies based in the United States of America. The companys headquarter is located at Hunululu. The firm effectively provides communication services to different businesses, government, residential area, and wholesale consumers. It is one of the members of SP 500 index. Within the country US, the company stands at the third position amidst telecommunication industry. Besides generating communication services to multiple companies, it even provides long-distance services. The firm is believed to use accounting information system extensively(Chapman Kihn, 2009). This is immensely helpful in collecting data. This accounting information system is useful in processing of data. Once the data is processed, the information system would generate relevant data which may be used by all internal organizational users and that of external users. This accounting information system was applied by the auditors to determine various activities of fraudulenc e within allocation of expenses. The firm successfully pointed out the anomalies within the entry of any sort of accounting information(Fisher, 2007). The system of accounting information has acted as an effective mechanism to identify every minute detail within the accounting entry. 3. Relevant Wetware Expense Within Implementation Hawaiian Telcom has been successful in implementing accounting information system for enhancing the organizational security. The effectiveness of such an information system has successfully increased and improved due to the incorporation of accounting information system. This mechanism has been used as a tool for controlling different financial operations such as budgeting process, calculation of tax, revenue recognition, and resource allocation. This accounting information system has rendered accuracy to the information processing activity. This has enhanced the effectiveness of the firm(Bhimani, 2012). Operational efficiency has been the result in the process of identifying important and significant costs. As all costs are equally significant to lead to organizational growth, the process of decision-making of firms is based on important costs and that of organizational revenue. In this regard, it may be considered that wetware expense is quite significant within the process of impl ementation of accounting information system. It is identified that quite a greater extent of wetware cost is involved with the utilization of technologies within firms. Various innovations within area of information system has caused higher wetware costs within firms. As accounting information system is an improved technological advancement that would involve greater level of expense, the issues connected with maintenance as well as communication technology demands greater rate of wetware costs(Chapman Kihn, 2009). Implementation of accounting information system within organizations demands for higher investment into hardware, wetware, and that of software. Conclusion In conclusion, the current report has enlightened the theoretical concept of Wetware and its significance. With the rapid growth of the information technology, the relevance of wetware cost is also rising. Rising innovation through implementation of high-end technologies have resulted in the rise in the wetware cost. The report also discusses the initially the information technology focused on the development of hardware but now there has been a transformation or paradigm shift from the hardware stage to the software stage and presently it is the wetware stage. This creation or transformation is thus adding value to the organization. The software development helps to manipulate and analyze the data which furthers helps the organization to make effective communication process by sharing the data. This has given outcome of indirect cost which is termed as the wetware cost that mainly focuses on enhancing the organizations performance and growth. The wetware cost has become the most dom inating area in IT system. The report also highlights the significance of implementing the accounting information system and also significance of wetware cost in the implementation of such system. The report highlights that the Accounting information system is one of the latest technology that helps in carry the transaction process easily in the organization. This process also involves huge cost. This cost is nothing but the wetware cost. Thus for successful performance and implementation of accounting information system, the firm must focus on investing into the wetware cost. References Abeles, T. (2009). Hardware, software, and wetware. On the Horizon, 17(4), pp.280-284. Bhimani, A. (2012). Management accounting system implementation success: is reporting useful information sufficient?.IJAAPE,8(2), 115. doi:10.1504/ijaape.2012.046612 Chapman, C., Kihn, L. (2009). Information system integration, enabling control and performance.Accounting, Organizations And Society,34(2), 151-169. doi:10.1016/j.aos.2008.07.003 Fisher, I. (2007). A prototype system for temporal reconstruction of financial accounting standards.International Journal Of Accounting Information Systems,8(3), 139-164. doi:10.1016/j.accinf.2007.07.001 Quarta, M. (2009). Wetware Concepts. New Biotechnology, 25(4), pp.193-194.