Tuesday, August 25, 2020
Shanghai And Hong Kong's Contributions To China's Economic Modernization Timothy Scott ECON. 400 Teacher Roberts Midterm Essay Shanghai and Hong Kong's Contributions to China's Economic Modernization A few people anticipate Shanghai will supplant Hong Kong later on. Others contend that Hong Kong will stay as China's portal to the remainder of the world. For as far back as not many months, I concentrated seriously about China and Hong Kong's history, culture, economy and governmental issues. Hong Kong and Shanghai have made huge commitments to China's economy and modernization. Nonetheless, I accept that Shanghai is as yet deficient with regards to the best possible and sophiscated foundation, for example, the legitimate framework and opportunity of the press. In the years to come, Hong Kong will remain the money related and financial focal point of Asia because of its immense assets, lawful foundation, history, and culture. In the previous two decades, Shanghai has made extraordinary commitments to China's financial modernization. As indicated by Cheng Li, in the article, The Color of Money, Shanghai had one-eighth of the complete modern yield of the country in 1980. In the mid 1990's, Deng Xiaoping understood the capability of Shanghai, and asked the metropolitan government to build up the nearby economy and pull in remote venture. The whole city went under a recreation time, otherwise called the development fever period. Several high rises were assembled, and huge provincial zones were changed into new current towns. Today, retail establishments and tall structures are normal in Shanghai. The recently manufactured Oriental Pearl TV Tower in Shanghai is currently Asia's most elevated TV tower. Shanghai experienced a physical change, however its economy blasted also since 1993. The city has pulled in more remote venture than any time in recent memory. Right now, 121 biggest transnational partnerships work in Shanghai. Speculations incorporate metro lines, expressways, scaffolds and passages connecting the Huangpu River and Pudong. It is evaluated that $2.35 billion has been put resources into Shanghai by outside speculation. Furthermore, the improvement of Pudong made it China's biggest monetary zone. Shanghai, no ifs, ands or buts, is the motor that drives China's monetary modernization. Simultaneously, Shanghai doesn't have the correct lawful framework, and opportunity of the press to be the money related focus of Asia. During my China voyaging workshop in Shanghai, a Shanghaiese legal advisor stressed so as to be fruitful in China, all you need is a system of association. This is otherwise called guanxi and it assumes an essential job in China. The truth of the matter is, China is under an arrangement of rule by law and not rule of law. The lawful framework doesn't give you the assurance you need from debasement and salaried wrongdoings not to mention guarantee a domain of free rivalry and gainful workforce. Shanghai needs legitimate insurance, however it likewise needs opportunity of the press. The CCP has been and will consistently be a tyranny over the media. One reason is on the grounds that China has consistently been exceptionally defensive of its picture. Any despicable and hostile news to the administration, paying little heed to its significance, would not be permitted to distribute. The focal government likewise feels the need to control the media so as to forestall uprisings. In this way, the individuals of Shanghai and China once in a while know reality behind current news. The significance of legitimate lawful frameworks and opportunity of the press are pivotal to China's monetary turn of events. In the event that the focal government keeps on dismissing these elements, it will be impeding to the future improvement of China. From the period 1949 to 1976, Hong Kong was China's door to the entrepreneur world. Today, Hong Kong has gotten significantly increasingly critical to Chinese economy and the worldwide world. Most importantly, Hong Kong has tremendous assets, for example, administrative ability, innovation, budgetary and promoting aptitudes. These significant assets has been moved to China as Hong Kong producers move over the outskirt to exploit modest land and work power in the 1980's. (Yahuda, p.24) While Shanghai has pulled in outside speculations into China, Hong Kong has represented somewhere in the range of 60 and 80 percent of the all out remote direct interest in China. In 1993, there were 50,868 venture tasks of Hong Kong and Macao organizations in China with an estimation of $76.756 billion. Most of ventures are amassed in the Guandong territory. Through these immediate speculations, came
Saturday, August 22, 2020
Its Is a short outline about Sherlock Holmes for Hounds Of The Baskervilles Sherlock Holmes is a mind boggling character, he has a wide range of characteristics. You can nearly think you know him, and afterward he may accomplish something unforeseen, as later in the book. I can not give his physical depiction, in light of the fact that the book doesn't broadly expound on his appearance. He moves toward proof in a generally excellent estate. He generally looks everything over; He generally searches for each bit of proof that he would have the option to get and utilize. He likewise considers new ideas when he is examining, that is one motivation behind why he is so acceptable at his particular employment as an analyst. At the point when he addresses somebody, he ask them each and every inquiry that can do with that case, since Sherlock Holmes realize that he probably won't have the option to address them again later. Holmes thinks a ton of himself and he makes it clear. Some time he practically even shows off and gloats to Watson about how he is better than hi m at tackling crimes.Sherlock Holmes in The Adventure of the Dying Det...Such as, in the main part, Holmes gets some information about the strolling stick that was abandoned. Watson looks at the stick and give his best idea about what occurred. At that point, Holmes recently said that that was a pleasant attempt, however this is the thing that he belives what occurred with his stick, and he was nearly saying what he says, is correct, consistently. Holmes has a couple of characteristics about him. He is unnaturally shrewd and can think about an answer for a case in an extremely brief timeframe. He cocaine dependence is additionally an extremely unconventional part about him. You wouldn't feel that somebody that brilliant and with that sharp of a psyche would depend on cocaine when needing help with deduction. I think the...
Friday, August 7, 2020
Guide to Value-Based Pricing Determining a price for your product or a service is among the most important business decisions you need to make. Without the right price, you can make or break a business. It can impact your sales figures, your profit margins and your ability to pay the bills, among other things.While there are different ways of optimizing your pricing strategy, this guide will explore one of your options: value-based pricing. © Shutterstock | Rawpixel.comWeâll explain what value-based pricing means and the benefits, as well as the downsides to using this strategy. Weâll then provide you a simple four-step guide to determining a value-based price for your product or service.WHAT IS VALUE-BASED PRICING?Value-based pricing means determining the price of a product or a service based on the benefits it provides for the consumer. You are essentially attaching a price to your product or service based on what the consumers think the product is worth.When you are using value-based pricing you are trying to reach equilibrium where you are maximizing your revenue, yet charging the customers an amount, which they are also willing to pay.As an example, value-based pricing is different from cost-plus pricing. Cost-plus pricing determines the price of a product or service based on the costs of making it. Therefore, if a sock costs $3 to make â" including labor, materials and so on â" and the company wants a 50% p rofit, the price it charges would be $4.5.On the other hand, value-based pricing would focus on determining what value consumers put on the product and therefore would be willing to pay. It might be that the socks are sold in harsh conditions and they are extra good at keeping your feet warm. This could mean the consumer would pay $8 for the socks.The above example highlights the situations where value-based pricing is most commonly used. It works the best when the company offers something unique or high-value features for the customer. A company offering an almost indistinguishable product or service from its competitors, such as basic socks, is unlikely to benefit from value-based pricing. For common and largely available products, the value customers attach to the product is likely low.Furthermore, value-based pricing is often used in service industry, where the product or service doesnât require many tangible costs. For example, copy writing or image editing are services, whic h generally use value-based pricing. These donât have many running costs, like materials, and the results are typically based on the valuation of the customer.[slideshare id=57791372doc=slidesharewhatisvaluebasedpricing-160202165411w=640h=330]THE PROS AND CONS OF VALUE-BASED PRICING MODELLike any pricing strategy, value-based pricing has its pros and cons. Before you decide to use the model for your business, itâs essential to consider how the benefits and downsides relate to your business.The benefitsDue to value-based pricingâs focus on customer research and understanding, the pricing model is a valuable method for understanding and serving your customers better. In order to determine the price, youâll need to survey customers and improve your understanding of the things they are looking for with the product or service. This enhanced understanding wonât just help you determine the price; itâll also help you provide better service.In addition, your extensive research ca n help develop better quality products or services. Youâll be required to research your competition and analyze their pricing strategies and the value customers put on those products or services. This can help understand what aspects in the product or service matter the most. You can use this information to improve your product or service focusing on the things that provide the most value for your customer and therefore, help you increase the price.Overall, you need to understand the demand and the value of the product or service on offer in more detail, which can eventually lead to improvements in profit margins. In many cases, a productâs value to the customer is higher when the product has a positive and beneficial impact on the customer. With a high-quality service like this, the demand can further drive up the price. If your business only focuses on the costs of production or the hourly rate of creating the service, it might be missing revenue. The true value of the product can be much higher than the hourly labor costs, if the impact of the product for the customer is high.Furthermore, since you are developing high-quality focus, with the emphasis on the qualities the customer is actually looking for, the overall costs of creating the product or service can go down. Youâre not focusing on aspects customers donât like or donât value and you can enhance your abilities regarding the features they are looking for. This can help develop and train employees; a process, which can in time drive down the production or servicing costs.Furthermore, listen to the tips from Chris Lema on value based pricing. The downsidesPerhaps the major issue with value-based pricing is how difficult it can be to get it right. The model requires more time and resources than some of the other pricing models, where you can calculate the figure from existing numbers. Figuring out the value of your product will force you to research your product, your customer-base and your m arket. Unlike with cost-plus pricing, you canât view production costs and just determine profit margins, but you have to understand the worth of your product and service to your customer.In addition, value-based pricing is not a precise method. Youâre going to have to tweak your figures, which might add some pressure on your businessâ finances. Testing out the different prices can also be difficult when you are handling customer relations, as you canât change your pricing model dramatically without it impacting your existing partnerships.Since the model wonât provide 100% accuracy, youâll need to regularly assess and adjust the pricing, even after youâve found the âsweet spotâ. The value customers place on your product or service can change, forcing you to look ahead to stay on top of trends on the market.STEPS TO DETERMINE A VALUE-BASED PRICEAs mentioned above, value-based pricing is a pricing method that requires meticulous research. Therefore, the process can se em a little daunting. But you can determine value-based pricing for your products or services by following these four steps.Step 1: Do your research on your product and serviceThe first step is about conducting research on your product and service. You need to examine the different elements of your business, what it takes to get each of them done and the unique value each element provides to the customer.Start examining your product or service by answering the following questions:What are the different elements you are offering? Each product and service consists of different elements. For example, accounting software might include the actual physical software, a cloud-based service, servicing for later and the installation.Do you offer these elements separately or are they always included in the final product? You might choose to offer different types of packages, such as only the software or the software and installation together.What materials and other such costs might be include d in the price? Itâs naturally always a good idea to consider certain costs your product or service entails, even though you are using the value-based pricing as a model.What is the typical timeline for delivering the different elements? Examine how quickly you are able to deliver the service or product from the moment the customer orders it. You should consider the fastest delivery, as well as delivery for times when you have plenty of other projects on-going.What are the different elements and qualities you are offering, which your competitors arenât? Explore your competitorsâ products as well and outline the ways your service differs from theirs.When you are answering the above questions, keep in mind any previous work youâve done. For example, in terms of determining timelines for delivery, you can base your schedule on the previous work youâve done.Good places to start researching your competition include industry analyst reports from analyst firms like Gartner and Al exa. You should also visit the companyâs website, blog and social media platform and see what they are doing there in terms of product or service value.After youâve done your research, you can estimate prices for each element. You can use previous pricing strategies and information based on competition. For example, you might have previously charged $200 for a company brand design, but your research might indicate your competitors are charging anything between $100 and $600. Keep tab of these different price alternatives for later.Step 2: Identify and analyze your customersYour second step involves the identification and analysis of your customer. You must understand who your potential customer is, in order to fully appreciate what they are looking for and how much they are willing to pay for it. The step is essentially about understanding what you can offer to these customers in terms of value.First, you need to understand what the target group looks like for your business. You âll want to develop buyer personas, which are buyer profiles, for your product or service, as it allows you to better understand the value the customers are looking for and the prices they are able and willing to pay.You can see how you should identify buying personas from the below box:Corporate buyersPrivate buyersWhat is the size of the company? Small business, start-up, large corporation and so on.What groups are you targeting? Families, students, women, men and so on.Who in the company are you selling to? The buyer might be the human resources department, the accounting department, the CEO and so on.Gain more insights into creating and analyzing buyer persona from the following webinar. The buyer profiling doesnât mean your business has a single target group. For example, if you are selling your product or service to corporations, you might well have to work with a number of different profiles. The key is just to identify the most common groups to make it easier to understa nd what the person is looking for.Once youâve identified the buyer, you need to analyze their behavior in terms of buying the product or service. You want to focus on two key aspects:What are the elements of this product or service the buyer profile values the most?What is the realistic price range the buyer profile is willing to pay? For example, a studentâs realistic buying power is lower than a corporate buyerâs ability to pay for products.The best way to find answers to the above questions is by surveying your target market. You can use online survey sites such as SurveyGizmo or SurveyMonkey and share your quiz on social media and the forums your target market is on. If you are attracting corporate clients, you can even send them these questionnaires directly.In the surveys, you should focus on two aspects mentioned above:In terms of value: Find out what are the elements the customer feels add quality to a product or service. You can even present them with options like â Would you appreciate the speed of delivery over help with installation?âIn terms of price: Ask directly what sort of price the customer would be willing to pay for the product or service. Focus on both the price point when the customer would no longer buy the product or service, as well as the price point in which they would consider paying, but might think itâs expensive. In addition to the actual price, compare also different payment mechanisms. For example, would the customer rather pay per month, per project, per use, etc.?Step 3: Combine and evaluate the different dataBy now, you should have collected price data on:What you used to charge for the product or service (if applicable)What competitors charge for their similar product or serviceWhat customers are willing to pay for your proposed product or serviceYou should input this data on Excel and create charts to see what type of patterns emerge. You might notice thereâs a price point after which customer interest drops a nd find the sweet spot for what customers are willing to pay and which is a little below what competitors are charging.If you are selling to a number of different buyer groups, youâll most likely notice wide variety in prices. You shouldnât be afraid of using value-based pricing as a method of creating different pricing layers. Not only would you offer slightly different products to different buyers (remember that some might be only interested in certain elements), but youâd also find the product or service you offer provides different value to different customers.Step 4: Test and review your priceFinally, you need to remember that value-based pricing is just a concept. As weâve mentioned before, you will likely see shifts in the value customers attach to the service as their needs change. The value is also affected by what the market has to offer, not to mention how your experience and expertise is likely only going to increase as time goes by.Therefore, the final step is a bout testing and reviewing your price. As you implement your new pricing method, you need to keep an eye on what it does to your sales. Furthermore, if you are just starting out and the business doesnât seem to pick up, itâs worth considering that your value proposition might be wrong.Consider conducting more customer surveys or simply offering the product for a discount price to see if the sales pick up. If you are still not generating enough sales, you need to look beyond price and see whether thereâs something wrong with the product or service, or your business model.In addition, if you are constantly busy and you have to say no to clients, you might want to consider adjusting the price upwards. It seems customers are enjoying your product or service and you might be able to generate a bit more profit with what you offer.Overall, donât think value-based pricing is just a one-off process. You should regularly keep an eye on your prices and test what the market and the cust omers are saying about the value of your product or service.Learn more about how your company can transition from cost-based pricing to value-based pricing in the following slides.[slideshare id=15105178doc=organizationaltransformationtovalue-basedpricing-acasestudywithardexamericas-121109141900-phpapp01w=640h=330]CONCLUSIONConsidering that a simple 1% price increase can boost your profits by 11% on average, finding the right price for your products is crucial. Value-based pricing is a great strategy for products and services that offer that extra bit of something. When you arenât just providing a generic service and when customers attach their own value to the product or service, this strategy works exceptionally well.Nonetheless, it is a time-consuming strategy and you need to research your product and the customer carefully. You must be aware of the things your potential customer is looking for and at what price would the customer turn his or her back on you.
Saturday, May 23, 2020
Technology has become an intrinsic part of our lives, we have become dependent on it. It can be said that we cannot survive without it. The electronics that the advancement in communication and network technology has provided us with has become a part of our bodies. The obvious effects of these advancements can surely be seen in our society today. Human relationships have changed quite a bit. The way people interact and behave was affected as well. Not only that but also the perception of human relations and feeling of intimacy has shifted or evolved from its pre-existing perception. Communication technology holds a special place in both Sherry TurkleÃ¢â¬â¢s and Adam GopnikÃ¢â¬â¢s essays. In Sherry TurkleÃ¢â¬â¢s essay Ã¢â¬Å"Alone TogetherÃ¢â¬ , she discusses what technology does to us rather than what it does for us. In her previous books she discusses what computer does to us and how people use computer to forge false identities for their own pleasure. In Ã¢â¬Å"Alone Toget herÃ¢â¬ , she talks about how technology has taken both of these stories to a new level. In the Adam GopnikÃ¢â¬â¢s essay Ã¢â¬Å"Bumping into Mr. RavioliÃ¢â¬ , he offers a close look into a specific modern American lifestyle, the life and behaviors of the New Yorker. He also deeply analysis the different perceptions of busyness throughout history. Later into his essay, he argues how the advancements of communication technology has changed the face of the society. He discusses whether it has made the community a better and a more connected placeShow MoreRelatedHow Video Games Helps Improve The Lives Of Thousands Of People Around The World895 Words Ã |Ã 4 Pagesthat help improve the lives of thousands of people around the world. One aspect of the challenge is to have really good solutions, but the biggest challenge (often ignored) is to ensure that solutions are accepted by the people who should benefit. 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Tuesday, May 12, 2020
The Federation Internationale de Football Association (FIFA) - Marketing Strategy - Free Essay Example
Sample details Pages: 8 Words: 2294 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Level High school Did you like this example? Select an organisation of your choice and produce a report which analyses their current marketing strategies and make recommendations for improvements to their marketing strategy. Date authored: 05 th September, 2014. This report will note upon the marketing strategy of The FÃ ©dÃ ©ration Internationale de Football Association (FIFA; the association based in Zurich was founded in 1904 and is governed by Swiss law the official website states Ã¢â¬Å"It has 209 member associations and its goal, is the constant improvement of football,Ã¢â¬ (FIFA, 2014) but do people recognise FIFAs goal through their marketing effort? FIFA shows involvement to other associations whose aims are similar to their own, for instance Kick It Out who describe their organisation as footballs equality and inclusion, this is done through campaigns on anti-discrimination in football. They work with football, educational and community sections and aim to reduce racism, homophobia and other discriminations within the sport, FIFAs partnership ties to their aim to improve the sport within an ethical DonÃ¢â¬â¢t waste time! Our writers will create an original "The Federation Internationale de Football Association (FIFA) Marketing Strategy" essay for you Create order spotlight. (Kick It Out, 2014) Recently the police and Crown Prosecution Service pledged to tackle Ã¢â¬Ëall forms of abuse in football, Morland Sanders went undercover to some football grounds and found Ã¢â¬Å"dispiriting findings [including] fans chanting deeply offensive racist abuse while nearby police officers do nothing.Ã¢â¬ (Whitelaw, P., 2014) FIFA may partner with such organisations to acquire the Halo Effect; Doyle (2011) defines this as Ã¢â¬Å"the perception of positive traits, qualities, or benefits of one entity influences (with positive bias) the perception Ã¢â¬â of another entity.Ã¢â¬ With this FIFA may seek positive equity from Kick It Outs perceptions. Recently FIFA received negative perceptions by publics due to their handling of the FIFA World Cup 2014, the host nation for the competition was Brazil whose economy was emerging from 2003, their share of global output increased by a percent point yearly until 2011. (Global Sherpa, 2014) In 2007 FIFA accepted Brazils bid to host the competition due to the strong economic climate they had, a year later a global recession would occur though Brazil, Russia, India, and China saw growth in economy, and these emerging economies have been dubbed the BRICs. The impact the BRICs would have upon global economy, was still questioned last year and whether that impact caused was permanent, Sharma, R (2013) believes the rise of the BRICs was rare stating Ã¢â¬Å"By 2007, with three Ã¢â¬â exceptions, every economy in the emerging world was growing, and more than 100 were growing faster than 5%. This kind of synchronised global boom had never happened before, and it is not likely to happen again.Ã¢â¬ And with Ã¢â¬Å"only 35 of 185 economies tracked Ã¢â¬â are developed; the rest have been Ã¢â¬Ëemerging forever. It is rare for emerging nations to sustain growth faster than 5% for even one decade.Ã¢â¬ Though Mahbubani, K (2013) argues that before 1820 China and India was the largest economies and believes Ã¢â¬Å"long term trajectory remains unchanged. Yes, there will be many short-term stumbles or strategic pauses.Ã¢â¬ FIFA could have improved their marketing effort in a number of ways; firstly they could have taken notice of the confusion within the economy at the time and taken a safer option by approving the bid of a developed nation. Secondly when the economy of Brazil steadied they could have offered more support towards Brazil, the number of partners FIFA boasts and their aim to progress football could they not provide Brazil with resources to help ease the job. Most importantly FIFA should have taken consideration of other stakeholders involved, with one stadium built with capacity of 42,000 used for four world cup fixtures, the local team who would use it after get average attendances of 1,000. ( Freeman, H. 2014) Social media marketing has received significant attention in the past few years. Critically discuss this technique. What makes a successful social media strategy? Within the past 10 years online communications have become increasingly vital for many companies, once marketers could control their communications, but with the rise of the internet consumers can easily make or break a brand, through social media. Singh Diamond (2012) defines social media as Ã¢â¬Å"content created and consumed by regular people for each other.Ã¢â¬ Marketers have shown growing interest upon this channel because they are popular; Facebook boasts near 1 billion users which is a large amount of traffic, this websites users are a part of a huge database which is ideal for the use of direct marketing. Databases are also available on YouTube, which is more popular than Cable TV, with people not using previously popular channels marketers must find another way to communicate with them. (Scott, 2013) This interest is now being acted upon by businesses so a company should use the tool their competitors do to ensure they do not face competitive disadvantage. Guerrilla marketing campaigns can use social media constructively, Levinson (1993) introduced this concept and believed such campaigns are characterised by low cost but extreme effect in building reputation by generating favourable consumer perceptions, such marketing is creative energetic, and flexible. Castronovo (2012) believes social media can aid guerrilla marketing as it is a free medium that can create a buzz and allows viral spread, this then Ã¢â¬Å"[increases] the relative exposure and effectiveness Ã¢â¬â compared to offline guerrilla venues alone.Ã¢â¬ Guerrilla marketing highlights how integrated marketing communications can be used effectively Clow Baack (2007, p.419) states marketers should Ã¢â¬Å"resist the temptation to create Web [content] that attempts to be everything to everyone.Ã¢â¬ In fact online communications need to reflect the offline; overall social media should be used for communicating elements of brand equity in a more social enigma relating to the target. Ã¢â¬ËB2B branding and B2C branding are exactly the same Critically discuss this statement, do you agree? One brand that seeks business both B2B and B2C is Tesco, upon online communications they have to separate websites that targets the interest of both. Their main site (www.tesco.com) targets the consumers and supply links to the services sold to consumers, they also show their tagline Ã¢â¬Å"Every little helpsÃ¢â¬ Though the branding remains similar upon the PLC site ( www.tescoplc.com) they have dropped the tagline and now they boast upon the companys achievements, current share price, and major shareholders. This differs from the product based approach upon the consumer site. In 2013, Tesco was involved with the horse-meat scandal, one of Tescos suppliers included horse meat within their products, and when this was found out consumers were outraged. Because of a fault in Tescos B2B business their brand was suddenly undesirable which produced negativity in their B2C branding. (BBC, 2014) If a B2B branding causes positive/negative perceptions to a business this could then show the same effect in B2C branding and vice-versa, for instance Innocent smoothies possess a large section of the smoothie market, Sainsburys acts as an ambassador for the brand and with Innocents ethical approach they may reap the halo effect, it may be more expensive than competitors but it still obtains high volumes of interest both B2B and B2C. Viral marketing is often cited as being a cheap and effective way of marketing a brand. What makes an effective viral marketing campaign? Perry Whitaker (2002) define viral marketing as Ã¢â¬Å"the voluntary spread of an electronic message from one consumer to one or many others, creating exponential and self-perpetuating growth in its exposure.Ã¢â¬ Though Kirby Marsden (2006) contradict the previous definition and believe viral marketing Ã¢â¬Å"describes any strategy that encourages individuals to pass on marketing offer to others,Ã¢â¬ the contradiction in the statements lies in whether the spread is voluntary or if it is implemented from a strategy. The spread of such marketing messages could be believed to be voluntary but can be adapted into a marketing strategy, Walter (2013) states Ã¢â¬Å"viral content cant be predicted Ã¢â¬â but brands and content producers can still learn from successful viral campaigns.Ã¢â¬ Looking at successful campaigns what can be implemented to another campaign to make it effective? To make a successful viral marketing campaign is to ensure consumer engagement with the brand, for instance 3s #DancePonyDance Campaign (Appendix 1) had users of Twitter Ã¢â¬Ëtweeting the amusing video, which many people shared it and thus the campaign became viral. Appendix 2 is the Doritos advertisement Ã¢â¬Å"Goat 4 SaleÃ¢â¬ Doritos ask people to create an advertisement for them and the winners advertisement is first aired during the Superbowl. The winner created the Goat 4 Sale ad, but with the amount of interested consumers, proves a lot of brand engagement. Appendix 3 was Doves campaign Ã¢â¬Å"Real Beauty SketchesÃ¢â¬ with majority of their target market being females they related to the market by having women draw pictures of themselves, that usually showed what they believed to be physical imperfections but when drawn by another person their beauty was accelerated, this campaign went viral because it understood a psychological belief of women and provided a positive insight, also the campaign was available in of languages so it could reach a larger audience. Finally Appendix 4 is a screenshot of the Walkers site during the Ã¢â¬Å"Do us a flavourÃ¢â¬ campaign, in which consumers provided walkers with flavours for their product, the most favourable by the company was then put to a public vote which decided which product they would provide more long-term. Evidence from successful viral marketing campaigns would provide the following recommendations to other campaigners who seek to become viral: Ã · Ask the consumer to engage with the brand on a different level whether this is as simple as social media engagement or more complex as creating a possible advertisement. Ã · Ensure the campaign does not stray from brand equity, using a fundamental of the campaigns brand will appeal to the correct audience for instance Dove is a beauty product, their campaign on beauty reflected this and thus spread. Ã · All target audience should understand the campaign, Dove ensured the video was available in an array of languages to target consumers worldwide. This attribute is also seen in 3s campaign which has the tagline Ã¢â¬ËSilly stuff. It matters,Ã¢â¬ tying this with social media where consumers use the channel to socialise, humour may target them on this channel. Why is it important for an international marketer to study culture? Outline the main techniques available for undertaking cultural analysis? To understand the importance of the concept of culture for international marketers, primarily the concept must be defined. Culture is a set of control mechanisms that administrates peoples behaviour; culture is not a characteristic of the individual but rather bestows characteristics upon an audience. Culture perception from people ultimately corresponds from the socio-cultural environment which de Mooij (2010) believes Ã¢â¬Å"includes shared beliefs, attitudes, norms, roles, and values found among speakers of a particular language who live during the same historical period in a specific geographic region.Ã¢â¬ Overall one society may perceive one object in a different view than others, and understanding this will benefit a marketer. Kaynak, Herbig, (1998) states Ã¢â¬Å"Americans find it peculiar that the Chinese believe a dog is a delicacy, Ã¢â¬â while the Chinese find it peculiar that Americans Ã¢â¬â keep dogs as pets.Ã¢â¬ Therefore if a marketer who is used to a Chinese market should not market a dog as being a delicacy as it is far from the citizens perception of dogs. When conducting international marketing research Craig, Douglas, (2005) believes Ã¢â¬Å"secondary data [is] a key source of information Ã¢â¬â due to [its] ready availability, their low cost and their usefulness in providing background information relating to a specific country or industry.Ã¢â¬ Secondary sources are vast Ã¢â¬Å"ranging from print and CDROM to various Internet-based sources and web sites.Ã¢â¬ A PESTLE analysis is an effective yet simple tool used by marketers (Should the tool be expanded upon?) the circumstances of each area of the PESTLE may differ overseas which highlights the importance of analysing cultures when exploiting new geographical markets. If a PESTLE is used before exploiting new markets some issues may arise. Appendix Appendix 1 Ã¢â¬â 3 monkeys communications, (2014) Appendix 2 Ã¢â¬â Doritos, (2014) Appendix 3 Ã¢â¬â Dove, (2013) Appendix 4 Ã¢â¬â Bussey, (2009) References: 3 monkeys communications. (2014). Dance Pony Dance. Available: https://www.3-monkeys.co.uk/dance-pony-dance/. Last accessed 05/09/2014. BBC. (2014). Equine Cuisine. Available: https://www.bbc.co.uk/news/world-europe-21457188. Last accessed 05/09/2014. Bussey, N. (2009). Builders Breakfast wins Walkers Do us a flavour competition. Available: https://www.brandrepublic.com/news/903435/Builders-Breakfast-wins-Walkers-Do-us-flavour-competition/?DCMP=ILC-SEARCH. Last accessed 05/09/2014 Castronovo, C. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development and Competitiveness. 6 (1), 117 131. Clow, K.E. Baack, D. (2007). Integrated Advertising, Promotion, And Marketing Communications. New Jersey: Pearson Prentice Hall. 419 Craig, C.S. Douglas, S.P (2005). International Marketing Research. 3rd ed. Sussex: John Wiley Sons. de Mooij, M. (2010). Global Marketing and Advertising: Understanding Cultural Paradoxes. Californi a: SAGE publications. Doritos. (2014). Goat 4 Sale. Available: https://www.doritosgoat.com/. Last accessed 05/09/2014. Dove. (2013). Real Beauty Sketches. Available: https://realbeautysketches.dove.com/. Last accessed 05/09/2014 Doyle, C (2011). A Dictionary of Marketing. Oxford, UK: Oxford University Press. FIFA. (2014). The Organisation. Available: https://www.fifa.com/aboutfifa/organisation/index.html. Last accessed 05/09/2014. Freeman, H. (2014). How Brazils World Cup has sold its people short in the Amazon. Available: https://www.theguardian.com/football/blog/2014/jun/17/brazil-world-cup-people-amazon-fifa-manaus. Last accessed 05/09/2014. Kaynak, E. Herbig, P (1998). Handbook of Cross-Cultural Marketing. New York: The Haworth Press. Kick It Out. (2014). About. Available: https://www.kickitout.org/about/. Last accessed 05/09/2014. Kirby, J. Marsden, P. (2006). Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Burlington: Elsevier. Levinson, J. (1993). Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, Boston: Houghton Mifflin Company. Mahbubani, K (2013). The BRIC economies. Available: https://www.economist.com/debate/days/view/1001. Last accessed 05/09/2014. Perry, R. Whitaker, A. (2002). Viral Marketing In A Week. Essex: Hodder and Stoughton. Scott, M. (2013). 5 Surprising Social Media Statistics for 2013.Available: https://www.socialmediatoday.com/content/5-surprising-social-media-statistics-2013. Last accessed 05/09/2014 Sharma, R. (2013). The BRIC economies. Available: https://www.economist.com/debate/days/view/1001. Last accessed 05/09/2014. Singh, S., Diamond, S. (2012). Social Media Marketing for Dummies. New Jersey: Hoboken Whitelaw, P. (2014). Dispatches. Available: https://www.radiotimes.com/episode/cs9xvr/dispatchesundercover-hate-on-the-terraceschannel-4-dispatches. Last accessed 05/09/2014.
Wednesday, May 6, 2020
Basic Ã¢â¬â analog and digital Branded ones Ã¢â¬â Bosch, AXIS, Mobotix Biggest Taiwan brand Vivotek Check out AXIS and Mobotix trend in each country. Bosch is following up with AXIS and Mobotix. Bosch website is good in technical. We will write a custom essay sample on Ip Camera or any similar topic only for you Order Now Vivotek is good in hardware. Bosch and Airlive software are good. Analog camera has BNC connector (round connector). Can convert analog to digital? Yes is possible. Cost is 25 USD to 250USD. Can convert to BNC to RJ45 or even to Fibre. Lens affect the viewing angle from 4 MM, 6MM, 8MM, 16MM. Manufacturer is Sharp and Sony. Lens also got differentiate into CMOS and optical lens. Optical lens consume more bandwidth. AXIS has the best CMOS lens and they can make it closer to optical lens. MTBF- Mean time before failures. Our AP is 200,000HRS which is quite safe. Camera also have MTBF timing. Bosch have best datasheet. Digital cameras is using RJ45, LAN cable. Digital have both indoor and outdoor. DVR for analog have BNC connector. 16 holes. 1 hole 1 channel. DVR is for digital camera. DVR is mostly for soho use up to 16 channels or even 32 channels = 32 digital cameras. 1 camera 1 ip address. DVR Ã¢â¬â we have 1 setup box and 1 harddisk and few buttons for control. Older form of DVR is onsite recording. 2nd generation is with Lan cables so is going via IP. Can record offsite. PTZ cameras Ã¢â¬â Pan Tilt Zoom.. which the lens is optical. NVR Ã¢â¬â network video recording is like a NAS, up to dual CPU power with single GIGBABIT port for connecting high resolution cameras for processing. Can connect up to 254 cameras to 1 NVR (255 ip address for Class C subnet mask). Codec is required for converting the recording for onsite. H. 264 and MPEG file version. For future, people are doing bigger and larger and scalable NVR to increase the number of cameras. Raid is now up to 0 and 1. Next year will be raid 5 and raid 6. inside have 4 CPU inside 4U CPU rack with 2 harddisk with redundant power. Software Ã¢â¬â Questions to ask. 1) What is the FRAME per second? FPS. Recording for IP camera is 29FPS is good (for wired). Wireless camera is normally 3 to 5 FPS for viewing. Recording is still 29FPS for wireless. 2) Resolutions. 320 x 320, 480 x 320, 640 x 480, 1024 x 768 etc. higher resolution will consume higher bandwidth. For analog is defined as lines. Eg HD TV has 1080 lines. 3)CODEC file type. For night vision is based on lux. 0. 5 LUX is able to see already. 1 LUX Ã¢â¬â 40W of light bulbs. IP cameras do not take standard POE but it take POE+. AXIS Ã¢â¬â strong at indoor Mobotix Ã¢â¬â strong at outdoor Vivotek Ã¢â¬â Outdoor and indoor Bosch Ã¢â¬â Outdoor How to cite Ip Camera, Essay examples
Friday, May 1, 2020
Questions: 1. Identify the importance of wetware costs?2. Identify an organisation implementing an accounting information system?3. Discuss the relevance of wetware costs to the implementation in the organisation you have identified? Answers: Introduction The increase in the information and communication technology has changed the traditional world into digital. This transformation is termed as the information age. Due to rapid increase in the technology usage, the world is mostly focusing on the progress and development of the information technology. This information age is separated into three different periods one is the stage that mainly focuses on the hardware systems, the second is the stage that focuses on the software and third is the wetware cost organization. This paper emphasizes on the significance of wetware cost and its impact on the organization. 1. Significance Of Wetware Cost For more value added services, the organization must transform its present knowledge base in to upgraded version focusing on the existing activities and the ideas. There exist three different categories of organization human resource, intangible assets and the tangible assets (Quarta, 2009). According to Silicon Valley the resources of a company are the wetware, software and hardware (Abeles, 2009). Here, the wetware can be defined as the brainpower of an employee. It is said to be private property of the employees that can be carried or transformed to different organizations. Thus based on the definition, the wetware cost can be defined as an indirect cost that is needed to make the users knowledgeable about the utilization of hardware and software. However, it is to be noted that this wetware has to be controlled properly, or else it might control the achievement decisions of IT industry. 2. Implementing Accounting Informational System Within Companies Hawaiian Telcom is one of the most reputed companies based in the United States of America. The companys headquarter is located at Hunululu. The firm effectively provides communication services to different businesses, government, residential area, and wholesale consumers. It is one of the members of SP 500 index. Within the country US, the company stands at the third position amidst telecommunication industry. Besides generating communication services to multiple companies, it even provides long-distance services. The firm is believed to use accounting information system extensively(Chapman Kihn, 2009). This is immensely helpful in collecting data. This accounting information system is useful in processing of data. Once the data is processed, the information system would generate relevant data which may be used by all internal organizational users and that of external users. This accounting information system was applied by the auditors to determine various activities of fraudulenc e within allocation of expenses. The firm successfully pointed out the anomalies within the entry of any sort of accounting information(Fisher, 2007). The system of accounting information has acted as an effective mechanism to identify every minute detail within the accounting entry. 3. Relevant Wetware Expense Within Implementation Hawaiian Telcom has been successful in implementing accounting information system for enhancing the organizational security. The effectiveness of such an information system has successfully increased and improved due to the incorporation of accounting information system. This mechanism has been used as a tool for controlling different financial operations such as budgeting process, calculation of tax, revenue recognition, and resource allocation. This accounting information system has rendered accuracy to the information processing activity. This has enhanced the effectiveness of the firm(Bhimani, 2012). Operational efficiency has been the result in the process of identifying important and significant costs. As all costs are equally significant to lead to organizational growth, the process of decision-making of firms is based on important costs and that of organizational revenue. In this regard, it may be considered that wetware expense is quite significant within the process of impl ementation of accounting information system. It is identified that quite a greater extent of wetware cost is involved with the utilization of technologies within firms. Various innovations within area of information system has caused higher wetware costs within firms. As accounting information system is an improved technological advancement that would involve greater level of expense, the issues connected with maintenance as well as communication technology demands greater rate of wetware costs(Chapman Kihn, 2009). Implementation of accounting information system within organizations demands for higher investment into hardware, wetware, and that of software. Conclusion In conclusion, the current report has enlightened the theoretical concept of Wetware and its significance. With the rapid growth of the information technology, the relevance of wetware cost is also rising. Rising innovation through implementation of high-end technologies have resulted in the rise in the wetware cost. The report also discusses the initially the information technology focused on the development of hardware but now there has been a transformation or paradigm shift from the hardware stage to the software stage and presently it is the wetware stage. This creation or transformation is thus adding value to the organization. The software development helps to manipulate and analyze the data which furthers helps the organization to make effective communication process by sharing the data. This has given outcome of indirect cost which is termed as the wetware cost that mainly focuses on enhancing the organizations performance and growth. The wetware cost has become the most dom inating area in IT system. The report also highlights the significance of implementing the accounting information system and also significance of wetware cost in the implementation of such system. The report highlights that the Accounting information system is one of the latest technology that helps in carry the transaction process easily in the organization. This process also involves huge cost. This cost is nothing but the wetware cost. Thus for successful performance and implementation of accounting information system, the firm must focus on investing into the wetware cost. References Abeles, T. (2009). Hardware, software, and wetware. On the Horizon, 17(4), pp.280-284. Bhimani, A. (2012). Management accounting system implementation success: is reporting useful information sufficient?.IJAAPE,8(2), 115. doi:10.1504/ijaape.2012.046612 Chapman, C., Kihn, L. (2009). Information system integration, enabling control and performance.Accounting, Organizations And Society,34(2), 151-169. doi:10.1016/j.aos.2008.07.003 Fisher, I. (2007). A prototype system for temporal reconstruction of financial accounting standards.International Journal Of Accounting Information Systems,8(3), 139-164. doi:10.1016/j.accinf.2007.07.001 Quarta, M. (2009). Wetware Concepts. New Biotechnology, 25(4), pp.193-194.